What Makes us Special

The brokerage space, especially in the inland northwest, is full of commodity, average players. “Broker” has become a dirty word in many ways, as someone who does the bare minimum, doesn’t represent their client’s best interest, and profits anyway.

Our team is and strives to be the opposite, we take the role of an advisor, not just a broker, and consistently work to be in the one-up position in our sphere of expertise. 

What makes us special starts with our values and principles - these are true differentiators in the market, that make us stand out among competition and serve our clients with expertise. They are not platitudes or givens in this business, and should be constantly considered in our day-to-day efforts.

In addition, we take a specific approach to the multifamily marketplace and as a broker.  We are always leading with value, working to serve property owners as their team member and valued advisor.  This means that we start any relationship by working towards an exclusive listing opportunity, whereby we deploy our team’s expertise and resources to serve a multifamily owner in the sale of their asset(s). This approach means we are never making the tired and ubiquitous call, “Hey, I have a buyer, are you interested in selling?” Instead, we are leading with value, sharing insights we’ve gathered in the market. We are working to understand a client’s needs, their investing objectives, and even their goals beyond investing, their goals for family, fun, and even faith. When we put ourselves in the position of an advisor, learn deeply about our client’s objectives, then we can turn our flywheel forward, “exceeding expectations on each deal. 

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This approach translates directly into results for our team and our clients. It means that:

• We are winning business before we have to pitch for it.

• Property owners, those active in the market, have come to see us as a trusted resource and advisor that when the time comes for them to transact and actually buy or sell an asset, we are the only broker that comes to mind. They reach out to us and say, “What do you think we could sell my property for?”  We provide them the information alongside market insights, and they move forward with our team. 
• Contrast this with most brokerages, where a prospective client reaches out and says, “I’m considering selling my building, I’ve asked 4 other teams to tell me what it’s worth, and I’d like you to tell me as well.”  Then, those teams compete, as commodities, to win the business. 
• We win business and are able to serve clients, cutting out the pitch and compete stage typically found in this business.

• Our conversion ratios are much higher than the industry average.

• 45% of our prospect calls get answered - people want to hear our insights
• 25% of our answered calls turn into meetings and 33% of those meetings are valuation presentations (BOVs)
• Of those BOVs, 42% turn into exclusive listings
• 78% of those exclusive listings are deals that close
• Contrast this with the buy-side approach (“Hey, do you want to sell”), where when we represent buyers on a deal listed by someone else or off-market where seller wouldn’t sign a listing agreement, we close 33% of those buy-side deals

• In summary, because we approach owners with an advisory approach, we secure more listings, and listings turn into revenue 78% of the time.  If we approached brokerage like most in the industry, simply hunting for the next deal, looking to find an easy seller or deal, we would only close 33% of those opportunities. 
• Our approach yields more revenue, serves our clients better, and turns our flywheel forward.

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